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July 19, 2010 3:57 pm

To unbundle an airfare should be at the option of the consumer. Let the airlines post one fare for traditionally included services, and then let the consumer opt to reduce the fare by eliminating a meal, reducing the number of bags they want to take, etc. This would force the airlines to compete to attract customers by offering the biggest discounts or improving the quality of service. It also emphasizes the rights of the consumer to make the choices that best suit their needs.